Bruno et Bénédicte Meurens

Our mission

We innovate by revealing the potential of grains through a natural approach, providing the food industry with unrefined cereal ingredients, both organic and conventional, to support a healthier and more sustainable food system.

Bénédicte and Bruno Meurens

Our Values

INNOVATION

Innovation has always been at the heart of our company and a key part of what sets us apart. More than 30 years ago, Meurens Natural pioneered the production of unrefined organic cereal syrups, using a unique natural approach that preserves the inherent qualities and benefits of the raw materials including their flavour, colour and mineral content.

Throughout our history, we have continued to innovate across raw materials, processes, technologies and product concepts, often working closely with our customers to develop new solutions.

CUSTOMER-CENTRIC

Customer satisfaction is at the heart of everything we do at Meurens Natural which is supported by the agility and strong commitment of our teams. Over the years, our R&D teams have helped build numerous long-term partnerships by turning ideas and concepts into sustainable innovations with lasting value for the market.

EXPERTISE

Meurens Natural has developed unique know-how and expertise through a distinctive natural approach to working with a wide variety of cereals.

Demineralization, a chemical process traditionally used in the conventional sugar and glucose industries, is replaced at Meurens Natural by natural mechanical processes that avoid refining. This approach helps preserve the natural qualities of the cereal including its taste, colour and mineral content while enabling clean, short and easy-to-understand labeling.

SUSTAINABILITY

Sustainability has been at the heart of Meurens Natural since its beginnings. Its natural production methods, which involve zero refining or chemical additives, help reduce its environmental footprint. The company also upcycles its co-products into plant-based protein concentrates. Energy consumption is further reduced through in-house biogas and electricity production, alongside optimised water management.

Our raw materials are primarily sourced from Europe, with a strong ambition to develop even shorter supply chains and favor further local sourcing.

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FAMILY-OWNED

Meurens Natural takes its name from the Meurens family, which has been active in the Belgian food industry since 1935. As the owner and manager of the company, the Meurens family has successfully reinvented itself and managed significant business growth through a long-term strategic vision and close relationships with its customers.

Significant investments have enabled the company to develop a modern, high-performance and versatile production facility designed to serve its customers and support their projects.

The Meurens family is also committed to fostering a positive corporate culture with a strong focus on employee training and well-being. By investing in its people, the company aims to encourage the day-to-day engagement of its teams.

30+ years of expertise
We have developed unique expertise in the natural and innovative conversion of a wide variety of cereals.
1st pionner
We were the first to introduce unrefined cereal syrups to the market in both organic and conventional ranges.
100% family owned
Our flexibility and agility enable us to respond quickly and specifically to your needs.
In the heart of Europe
Based in Belgium, we ensure consistent quality and reliable supply to secure your sourcing.

History

1935

Joseph Meurens starts a company in Herve, specialising in processing local fruit.

1989

As part of its diversification strategy, Meurens Natural launches trials to develop syrups from organic cereals with encouraging results.

1994

Meurens Natural undertakes a major restructuring of its operations, focusing exclusively on organic cereals and establishing the Sipal® range.

2004

To support the growth of the organic sector, Meurens Natural undertakes a major investment programme at its long-standing facility in Herve.

2010

Meurens Natural extends its expertise to the conventional sector with the launch of the Natu® range.

2012

Meurens Natural obtains FSSC 22000 certification (Food Safety System Certification).

2017

A second production facility launches in January 2017 in Thimister-Clermont.

2020

Meurens Natural doubles its production capacity at the Thimister-Clermont site.

2022

Meurens Natural is named Company of the Year® by EY in recognition of its strong growth in organic and natural products and its ability to innovate.

2023

Meurens Natural expands its product portfolio with the launch of a range of cereal plant-based proteins.

2026

Meurens Natural reaffirms its values with a new visual identity.

Support from start to finish

From the initial brief to industrialisation, the same team supports your project every step of the way. This continuity deepens our understanding of your challenges, streamlines communication and keeps your project moving seamlessly from formulation through scale-up.

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